Philips, known as an international seller of consumer electronics and leader in health technology, managed by their agency iO, joined forces with ShopForward through one of our trusted affiliate partners.
Campaigns for Philips in 13 EU countries.
Over 25 months of additional sales.
Reached client average ROAS target of 500.
Philips is known as an international seller of consumer electronics and leader in health technology. Philips, managed by their agency iO, joined forces with ShopForward through one of our trusted affiliate partners.
Our mission is to assist Philips in approaching and connecting with the customer on a pragmatic level, whilst generating sales and brand awareness at the same time.
Philips started off with ShopForward in the beginning of 2020. We offered them a CPA based solution. With this strategy we focused on making Philips a respected brand in the Google Shopping environments.
The moment our cooperation began, our own developed and advanced algorithm started learning. The campaign took off with a default strategy, which is focused on generating generic traffic, whilst learning as much as possible from search patterns that might occur.
Eventually, our algorithm starts applying its data resources to optimize the campaign in such a way that it can benefit more from the customers’ search queries. This allows to validate the efficiency level of the campaign and optimise the campaign even further.